What if we reversed Pokemon Go? Let’s say we took all the outcomes and behaviours that Pokemon Go generates (like actually leaving the house, discovering new areas, and working collaboratively), but have those outcomes as starting points in a design process? We’d end up with a ‘gamified’ platform; interactive media that moulds your behaviour through design, to do what it wants you to do. Using the ‘reverse’ design mindset for curating desired behaviours with the finish line in mind, Betty shows how this process can help us to better encourage relevant participant emotions, interactions and other behaviours that would be desirable to gain untapped insights, participant engagement and participant loyalty.
8. Reversing Pokémon Go: Designing from the start with the finish line in mind
Research Innova<on - Be#y Adamou, Research Through Gaming, 2016
“Eventually the novelty wore off.”
“…the mechanics aren’t really deep
enough to keep me invested in the
game.”
“If you live in the countryside there’s just nothing to do.”
“You can’t really play casually”
“It’s just too much effort.”
“…major drain on my phone’s
ba9ery, and you can’t run it in
the background, so to find
Pokémon or hatch eggs you
have to keep the app open.”
“The app allows people with too much
Wme and money to blitz everybody
else…”
“We’re finding the same Pokémon
and there’s nothing different.
It’s boring and repeWWve and they’re
not changing it enough.”
19. Reversing Pokémon Go: Designing from the start with the finish line in mind
Research Innova<on - Be#y Adamou, Research Through Gaming, 2016
• Their age - reading/writing abilities - could impact font style/font size
• The language(s) they speak - cultural sensitivity, use of colloquialisms and
common phrases - could impact writing style and tone
• Their regions - could impact ability to even access the internet - could
impact the resolution of graphics you use/quantity of images you
decide to use
• Colour blindness - cannot see certain colours alone or in combination to
the ‘true’ colour - impacts design choices on images used and overall
colour palette. 8% of your audience WILL BE colour blind!